New Yogurtland Flavor Kosmic Fruit Kaboom Sorbet, Inspired by Marvin the Martian

New Yogurtland Flavor Kosmic Fruit Kaboom Sorbet, Inspired by Marvin the Martian, Combines Fruit and Spinach For a Refreshing Summer Treat

(IRVINE, CA) July 26, 2013 – Yogurtland’s zany summer of Looney Tunes-inspired flavors continues with the introduction of Kosmic Fruit Kaboom sorbet. This new flavor, inspired by Marvin the Martian, is out-of-this-world delicious and better for you with pineapple, lime, banana and a secret ingredient – spinach. Yogurtland collaborated with Warner Bros. Consumer Products for its delicious Flavors with Character promotion.

“We are excited about this flavor which is the first commercially available soft serve sorbet to feature a vegetable, and we think our fans are going to love it, ” said Yogurtland flavorologist Scott Shoemaker. “The pineapple and lime combination offer a refreshing summer option and the banana rounds out the subtle flavor. The spinach adds a wonderful energizing boost that makes this sorbet a treat that is both enjoyable and better for you.”

The secret ingredient, spinach, is a great source of antioxidants, minerals and vitamins, specifically, calcium, magnesium, manganese, and vitamins A, C, and K. Like all Yogurtland fruit flavors, this sorbet is fortified to provide a full day’s supply of vitamin C in an 8-ounce serving.

On July 8, Yogurtland introduced two new frozen yogurt flavors: a Bugs Bunny-inspired Carrot Cake frozen yogurt that blends real carrots, hand-selected spices and cream cheese frosting for an authentic taste and the second flavor, a Daffy Duck-inspired Decadent Dark Chocolate Orange frozen yogurt that blends premium cocoa with a light natural orange finish. These flavors will continue to be available.

Since July 8, Yogurtland has been offering shredded carrots, the company’s first vegetable topping to accompany the Carrot Cake frozen yogurt. Now, Yogurtland introduces individual packs of Pop Rocks (59-cents) for an added explosion of fun and flavor to accompany the Kosmic Fruit Kaboom sorbet.

Through Sept. 15, Yogurtland will introduce a total of six frozen yogurt and sorbet flavors and toppings – with the new flavors introduced every two weeks – inspired by the loveable Looney Tunes characters, their personalities, and favorite snacks and treats. Each character will have its own collectible spoon and cup, and Yogurtland is offering a new line of co-branded merchandise including notepads, pencils, key chains and melamine bowls, while supplies last.

Enjoying the Looney Tunes-inspired flavors can also earn fans free yogurt. Using Yogurtland’s mobile app, fans can scan QR codes on the in-store flavor cards and earn 4-ounces of free yogurt after collecting four character codes, and 6-ounces after collecting all six codes.

Fans can use the Yogurtland app to find the nearest location and see the flavors that are being served at nearby locations. To find the app, search YOGURTLAND in your mobile app store.

 

About Yogurtland

At Yogurtland, a team of flavorologists with a passion for finding the perfect flavor creates the brand’s custom flavors that fans love and even crave. Yogurtland’s premium custom flavors come from real ingredients sourced from their original locations Madagascar vanilla beans from Madagascar, Belgian chocolate from Belgium, Maqui Berry from Patagonia. Yogurtland locations serve 16 different flavors daily and offer more than 45 choices of premium toppings including hand-cut fruit to customize your frozen yogurt experience.

Naturally occurring calcium and Vitamin D make Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.

A pioneer in the frozen yogurt industry, Yogurtland has more than 240 locations across the U.S., Guam, Mexico, Venezuela and Australia with more than 50 additional locations scheduled to open over the next six months. For more information, visit www.yogurt-land.com or www.facebook.com/yogurtland.

 

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

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That’s all folks! #FlavorsWithCharacter

* Please visit ww.yogurt-land.com or your favorite Yogurtland’s location Facebook page for more details.